Abstract: SA-PO919
Best Practices in Social Media
Session Information
- Educational Research
November 04, 2017 | Location: Hall H, Morial Convention Center
Abstract Time: 10:00 AM - 10:00 AM
Category: Nephrology Education
- 1301 Educational Research
Authors
- Parada, Xavier F., @ISNeducation, Brussels , Belgium
- Cota, Miguel A., @ISNeducation, Brussels , Belgium
- Conjeevaram, Arvind, @ISNeducation, Brussels , Belgium
- Gopal, Basu, @ISNeducation, Brussels , Belgium
- Arce, Fernanda, @ISNeducation, Brussels , Belgium
- Lopez-Almaraz, Jose Ernesto, @ISNeducation, Brussels , Belgium
- Penmatsa, Krishnam Raju, @ISNeducation, Brussels , Belgium
- Claure-Del Granado, Rolando, @ISNeducation, Brussels , Belgium
- Rodriguez, Sonia, @ISNeducation, Brussels , Belgium
- Desai, Tejas P., @ISNeducation, Brussels , Belgium
Background
Nephrology societies have begun to use social media (SoMe) during meetings. However live coverage is limited, decentralised & disorganised
Methods
We compare 3 SoMe operations to identify successes & flaws. The NKF & ISN deployed vanguard SoMe strategies: The NKF’s Social Media Ambassador Program asked volunteers to participate in #SCM17 campaign if they agreed to 6 stipulations. The ISN's Social Media Task Force assigned specific tasks to members giving full support to broadcast the #WCN2017 campaign. These were compared to the #KidneyWk 2016 campaign that employed no known strategy, analyzing the Activity, Diversity, & Vibrancy using NOD Analytics
Results
#KidneyWk contained 8032 tweets but had a 1-day greater duration. It’s 5-day-best activity was only 1% greater than #WCN2017. Participants in #WCN2017 & #KidneyWk came from 55 nations. #WCN2017 represented Latin American, Caribbean, & African nations the best. #SCM17 & #KidneyWk represented the Middle East the best. Nearly 45% of tweets in #SCM17 were vibrant. #WCN2017 followed closely w/43% & #KidneyWk w/38% vibrant tweets
Conclusion
A strategy of assigned tasks and organizational support offers the best balance of activity, diversity, and vibrancy. #WCN2017 earned a high global reach (55 nations) and vibrancy (43% of tweets) while not sacrificing activity (-1% from the top campaign)
Tweet diversity & activity
Funding
- Private Foundation Support