Abstract: PUB084
Visual Microlearning and Engagement Patterns in Nephrology Point-of-Care Ultrasonography Social Media Education
Session Information
Category: Educational Research
- 1000 Educational Research
Authors
- Arora, Alok, Medical College of Wisconsin, Milwaukee, Wisconsin, United States
- Koratala, Anoop, Northern Arizona Healthcare, Cottonwood, Arizona, United States
- Koratala, Abhilash, Medical College of Wisconsin, Milwaukee, Wisconsin, United States
Background
Social media plays a prominent role in nephrology education and professional networking but fragmentation of established medical social media communities and migration of educators to alternative platforms have raised concerns regarding sustainability of online learning communities. We evaluated interaction patterns associated with nephrology focused point of care ultrasound (POCUS) educational content on X.
Methods
A retrospective analysis of native analytics from the POCUS focused educational account, @NephroP (approximately 86,000 followers) between May 2025 and May 2026. Account level metrics included impressions, engagements, follower growth, likes, reposts, and bookmarks. Posts were manually categorized by content type, including visual frameworks/infographics, anatomy quizzes, hemodynamic concepts and conversational posts. Bookmark activity was evaluated as a potential surrogate marker of perceived educational utility.
Results
The account generated a median of approximately 19,000 daily impressions, 1,100 daily engagements, and 56 daily bookmarks during the study period, with net follower growth of 16,149 users. Infographic posts consistently generated high bookmark activity compared with conversational or opinion based posts. Highly bookmarked posts frequently emphasized practical interpretation, clinical integration, and physiology-based learning. Bookmark engagement was consistent with demographics commonly associated with digitally active medical learners, and demonstrated broad international reach, including substantial engagement from the United States, Mexico, India, Saudi Arabia, and Japan. 76% of bookmark activity originated from recurring educational audience.
Conclusion
Infographics on nephrology POCUS educational content may sustain meaningful learner engagement despite ongoing changes in medical social media ecosystems. Bookmarking behavior may represent a useful surrogate marker of perceived educational utility and future reference intent in digital nephrology education.